PSA’s seem to have an unspoken right to be as graphic as they want to be for the sake of people’s safety. The result is usually really interesting and artistic pieces. I really like these two(the first two links on the page), by Duckling for a number of reasons, but mainly because the VFX in them is just amazing. I’m still not really sure how they would accomplish something like this. Here are some stills of the production of the second piece which make sense, but I’m still amazed by the first. If you notice, you see the lady’s skin on her face flapping from the force of the impact. I am so curious how that was done. Maybe they actually crashed the car? Anyone know? It’s an awesome result. The details are amazing. Like the look on the ladies face right before she crashes, the little bit of spit that is exiting the dudes mouth when he hits the kid on the bike, or the bits of glass cutting the skin. It’s all very believable. The ‘play it in reverse’ scheme is also really intriguing in this respect. Just makes you want to frame it through in reverse to see the action play out in forward time. Nice music too… Alison Krauss for those who don’t know.
But anyway you look at it, really intriguing and impressive spots. Especially since all they are for is telling people to not speed.