Shortly after that, I got an interesting email from Quba Michalski with Turkish studio Imago New Media. He sent me a link to a video project called OÃƒÂ?O, for which paint was catapulted into the air, filmed by a high-speed camera and then composited with other catapulted paint footage. The full project is only available on DVD, but you can get a feel for it in this sample clip.
Now I’m not saying that Fallon or Sony should have hired Simon Goulet, OÃƒÂ?O’s creator, to make their spot. I’m just saying that there are more relevant, more compelling ways to work with paint and color than by blowing up 6000 gallons of it and spending millions of dollars on a crew of 900 (or however many people they had working on that monster).