When I first started watching this spot, created over at Spy Films, I was afraid it was going to be a typical CG smash-n-dazzle with no real point other than “man, that looked sweeeet”. I was pleasantly surprised to find that this isn’t the case and that the twist is pretty darn clever. That, and man it looks sweeeet.
Agency: BBDO Moscow, Russia
Director: Alex & Steffen
DOP: Maher Maleh
Production Company: Spy Films, Toronto, Canada
Executive Producer: Carlo Trulli
Postproduction: Unexpected GmbH, Stuttgart, Germany
VFX Supervisor: Alex & Steffen