Hornet’s Peter Sluszka powers through the history of dieting in this manic spot for Weight Watchers. Sometimes the hybrid/collage/anything goes approach can feel rough or sophomoric (often intentionally so), but in Peter’s case, slick transitions and clever details abound.
The writing, voiceover and visuals are all executed with a breezy confidence that somehow blends absurdity and authority, while the madcap pace assures that by the time we reach the logo resolve, we’re ready for a break, for a clearing in the chaos, for a savior. Enter Weight Watchers.
Credits on Hornet’s project page.