Clever writing and subtle motion graphics combine in this memorable campaign for Head and Shoulders. Although they’re certainly capable of high-end wizardry, Hamburg-based Sehsucht pulled back the throttle and let the concept have center stage. Props to agency Saatchi & Saatchi NY both for their concept and good taste.
One suggestion: Watch these with the sound off. The voiceover kinda ruins the puzzle aspect for me.
“Brazil” | “Concert” | “Interview”
Advertiser: Procter & Gamble
Product: Head and Shoulders anti-dandruff shampoo
Agency: Saatchi and Saatchi New York
Executive Creative Director: Tony Granger
Creative Director: Kerry Keenan
Art Director: Michael Schachtner, Menno Kluin
Copywriter: Julia Neumann, Scott Cooney
Agency Producer: Michelle Strank
Production Company: SEHSUCHT GMBH
Executive Producer: Andreas Lampe
Producer: Kristina Neurohr
Director: Timo Schädel, Niko Tziopanos
Animation: Martin Hess, Christian Heyde
composition: Supreme Music, Beatsucht
Maximilian Olowinsky
Felix Müller
Florian Lakenmacher