We Are From LA have teamed up with Ed Banger to create this iphone app, lip-synced, cameo-laden video for Cassius’ “I Love You So” with a teched-out nod to Jonas and Francois’ early collaboration with the label for D.A.N.C.E.
As the dirty word “crowd-source” continues to permeate client-speak and trend-casts, it’s refreshing to see work that empowers its audience while still possessing some creative control. Not just a music video, this film promotes the app itself (download here) and acts as a guide to building a community of fans who are submitting their own videos.
Following the sentiment of Chris Milk and Aaron Koblin’s hugely successful Johnny Cash Project, this piece builds a foundation and uses technology to give people the tools needed to become active within the narrative. As linear content continues to share a larger piece of the pie with it’s constantly-evolving, interactive sibling; these type of projects prove that it is not a battle but a collaborative dialogue.