The viral marketing clip of the day features a good dose of storytelling, breaking down television tropes into interchangeable jigsaw puzzle pieces. There’s a hot chick on a bike, some slapstick, a gunfight – the only thing missing is a helicopter touching down.
With the popularity of Improv Everywhere and theatrical productions like Sleep No More, this sort of promotion fits right in with the popularity of the consumer wanting to be in the middle of something special. You’ve just got to make sure you don’t stray too far into Theme Park Stunt Spectacular territory (though, I admit I probably watched the Universal Studios Miami Vice show over thirty times as a kid).
Client: TNT/Turner Broadcasting System Europe Ltd.
Kiss, Malgosia Chapman, Simon Goodrick.
Account Team: Jana
Vervoort, Marc Wellens.
Hantson, Katrien Bottez.
Copy: Dieter De
AD: Ad Van
Marc Van Buggenhout.
Prod Company: Czar.
Matthias Schellens, Birgit D’Hont.
Baert/ Konrad Widelski/ David Ramboer/ Brian Moons/ Wesley De Grie.
Editors: Manu Van
Hove/ Alain Dessauvage
Stuntteam de Beukelaer
Nicolas de Pruyssenaere
JP de Kam
Rob de Groot
Thanks for the credits, Dieter and Nick!