Trollbäck+Company got in the game and scored big time! Motion Award winner.

NFL GameDay / Trollbäck+Company

WINNER / TV / STREAMING > SPORTS GRAPHICS

CATEGORY DESCRIPTION

A system of motion graphic elements intended to present information within a sports program for television or streaming

PROJECT DESCRIPTION

Trollbäck+Company’s flexible design system for NFL GameDay’s 360° refresh prioritizes digital and unifies the brand to enable consistent cross-platform clarity. Placing a premium on authenticity, directness, and surprise, the design combines a bold use of team colors with football iconography to strike an emotional chord with fans. The editorial approach puts the players and franchises first, generating drama through movement and editing.

CREDITS

Chief Creative Officer:
Alex Moulton

Executive Producer:
Erica Schrager

Creative Director:
Jorge Peschiera

Producer:
Shannon Moore

Art Director:
Mike Batista

Lead Animators:
Ben Nichols
Jon Smith

Designers:
Sarah Cohen
Erin Kilkenny
Pat King
Darius Maghen
Christian Palma

2D Animators:
Chris Foster
Paris Glickman
Chris Jung
Darius Safani

3D Animators:
Ryan Paterson
Hogan Williams

Editors:
Evan Kultangwatana
September Raines

Show us your best. Submit to The 2020 Motion Awards!