From the creator:
We partnered with Spotify to create an interactive experience with a deepfake, AI version of The Weeknd. The experience changes dynamically based on your listening data, so it's fair to say you and The Weeknd are friends now.
We also added a layer of interactive WebGL, so users can discover some extra magic on their own.
Chat with The Weeknd: https://theweeknd.withspotify.com/