Categories: General

Rock Hard, Abs

There’s a bunch of great work that I want to post, but I’ve only got a couple minutes before I have to head to class. With just two days left in the quarter, things are pretty hectic. Sleep is not a friend to me.

It makes perfect sense, then, that I relate to the cyborgian metamorphoses in 1st Avenue Machine’s lastest effort, a trailer for the Japan MTV Video Music Awards.

1st Avenue Machine has quickly established itself as a serious player in the “shaky camera + CG elements in the city” game. It’s tricky work, because even general viewers are hyper-sensitive to the compositing without even realizing it. The slightest aberration in lighting or shading can be devastatingly distracting.

I think 1st Avenue Machine generally does a great job avoiding such distractions�although I must admit I did find myself at times wondering if maybe this surface was too bright or if that edge was too sharp. Because the spot moves along at such a rapid clip, however, my misguided ponderings were mercifully cut short, and I was able to simply enjoy the show.

I hope you can do the same.

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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