An entertaining piece of work by the new motion design devision of Version2. Very well executed. It was created for the 15th annual AICP show, the Art & Technique of the American Commercial, which debuted tonight at the Museum of Modern Art in New York City.
According to Lydia Holness, motion graphics and design head of production, ‘First and foremost, we wanted to make this feel like an art piece in its own right, something appropriate for the MoMA and AICP. On another level, this sends the message that there’s a new motion graphics company on the street in NY, a company quite worthy of its peers.’
Art Director Federico Saenz commented, ‘As you watch the branding images flow from one in and around the next, it could be stop motion, photography, 3D, 2D, or hand drawing — it’s hard to tell. Our only constraint was time to create and implement interconnection between sponsors and motion. This has been a truly engaging process from start to finish.’
Indeed. The dragon and the millenium falcon rock. Nice job. And welcome to the industry.
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