Sydney Film Company + Fuel: Heineken

A masterful blend of great writing, directing and vfx coalesce in this incredible Heineken spot produced by Sydney Film Company with post work from the wizards at Fuel (the vfx studio based in Australia).

The best part about it? It uses that oh-so-played-out transformer effect with an actual purpose, thereby breathing new life into a trend that I thought would never amount to anything more than a heap of ocular sugar. Funny how a compelling narrative can recast an otherwise stale effect and turn it into the hero of a spot.

Here’s a fun assignment along the same lines: Tell the gripping story of how 3D Stroke overcame the odds and pulled itself out of the plug-in ghetto to be a true star.

Thanks to James Wignall for the link.