HunterGatherer + Nike

If children’s book author Eric Carle did lots of acid and picked up some animation skills, maybe he’d create something similar to HunterGatherer‘s, “One Time Only,” a series of short films for Nike.

I especially dig the sound design and the product sequences at the end of each piece. Really original stuff with a genuine sense of playfulness. I’m so glad Nike didn’t opt for high-end vfx shots of shoes melting together to promote their new Hybrid line. These are much more fun.

Thanks for the tip, Phil