Superfad flexed their 3D muscles in a big way with their series of six spots for Honda’s CR-V, all themed around different “cravings.” (Well, all except the Elvis oneâ€â€?I don’t really get that one, honestly.)
“Beach” | “Chocolate” | “Coffee” | “Elvis” | “Popcorn” | “Snow”
The spots are entirely CG and sport some nice, understated sound design. The logo animations are full of personality without detracting from the overall cleanliness of the design work. Hooray for Honda and agency Rubin Postaer for opting to create crisp, intelligent spots that engage viewers with subtlety instead of submission.
Superfad credits:
Creative Director, Seattle: Will Hyde
Creative Director, Los Angeles: Justin Leibow
Director: Dade Orgeron
Executive Producers: Kevin Batten, Rob Sanborn
Live-Action Line Producer: Bo Platt
Post Producer: Erica August
CG Artist: Mike Kirylo, Scott Stewart, John Cherniack, Shannon Thomas,
Phiphat “P” Pinyosophon
CG Artist/ Compositer: Brian Demong, Tom Oakerson
Compositor: Matt LaVoy, Dennis Wilkins, Jance Allen
Editor: Charles Jensen
Rubin Postaer credits:
Associate Creative Directors: Jim Real, Rich Pass
Senior VPs/Creative Directors: Joe Baratelli, David Smith
Senior Producer: Brian Donnelly
Senior VP/Executive Producer: Gary Paticoff
Executive VP/Director of Creative Services: Larry Postaer
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