Rebranding season… Capacity style.

Fall is upon us, what does that mean? The blazing colors of changing foiliage, carving pumpkins, cool crisp air, and… NETWORK REBRANDS!

Justin recently posted a quicky for the reel of Capacity, a studio in LA that flies under the radar, but does some really really fine work. More notably, and recently, Capacity took on the task of doing the rebrand of NBC. Catch the montage on Capacity’s site. It’s a really really great rebrand. A much different, and very good change for NBC. They utilized stills in a really nice way… 2.5d is always sexy, but the interaction with the feather from the logo, acting as a cursor, makes for an interesting combination. I’ve been watching heroes, and it’s nice how the elements, as far as what you see in the montage, have relevance, conceptually to the show. Makes it all a bit more captivating. Unfortunately, it doesn’t look like NBC is really utilizing all the elements yet, but when they do, if it looks as hot as the montage, maybe the best major network rebrand ever? Regardless, it’s going to look really really good. Very edgy for a major network.

While you are on the site, also check out the NFL replay piece, and their internal project, ‘planted‘. Also great work.

I look forward to seeing what’s in store for Capacity.

Nice job guys.