Tronic Goes Big for GE

Tronic recently completed two spots for GE’s new Go Big campaign. The spots played on a 30-foot long media wall (also designed by Tronic) at Nextfest in NY.

Spot One | Spot Two

I personally like the first one a little more, mainly because it showcases some painstaking labor. From Vivian at Tronic:

“The first few seconds are real blocks and then we composited in cg blocks with the boy and tracked them to match when they start to build up as the boy is playing. From then on out it’s all cg and except for the water (which is a particle system) the rest is modeled block by block.”