Categories: General

Fuel Builds a Robot World for Sony

Okay, we’ve all seen several videos of robots wandering around urban landscapes, but this Sony spot from Fuel directed by Sydney Film Company‘s Josh Baker actually has a fairly nice concept behind it. Fuel’s Ben Kovar is the artist behind the robot design, blending an AIBO-ish likability with an industrial era melancholy that works really well for the spot’s message.

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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