Pleix does it again

Unlike Justin, I’m a huge fan of music videos. I think it’s a perfect opportunity for experimentation and a good vehicle for a short story. It’s a great relief also from looking at advertising all day. As Johnathan Notaro once said in an interview it doesn’t have to be so freaking positive. Advertising always has to end on this heartwarming note. Yay music videos. So, here we go.

Parisian collective Pleix works its magic on a video for Groove Armada. You may remember Pleix as the creators of “Birds” for Vitalic. You remember…dogs, lasers. So 2006.

Thanks for the tip, David.