Tronic for Target

Tronic has recently released some stylish new projects for Target. The first three are minimalist semi-narratives (1 | 2 | 3) following marbles through abstractions of the Target logo. The fourth is a longer form live-action piece featuring graffiti artists Mr. Jago and Kofie One. I’m more into the marble pieces, though. They’re simple but engaging, playful without being silly.

If you’re near Dallas’ downtown Victory Park, you can see them in person, where they play three times a day. In the interest of geeking out, here’s some tech info on the venue:

“Victory Park is one of the largest high-definition outdoor media installations in the world. Barco has provided over 46,000 Olite 510 outdoor LED modules for the Victory Media Network, which will include two fixed 20×20-foot tower displays, a digital portal, and eight movable 15×26-foot LED walls installed in two four-panel groups facing each other across the 60-foot wide Victory Plaza. The movable media displays are mounted on rails, and stacked two-on-two. The panels can be choreographed individually with discrete video and surround-sound feeds, or locked together to form one 30×50-foot, 16:9 HD screen.”

That sounds totally insane. The next time I’m in Dallas (which, with any luck, won’t be for a while), I’ll have to check that out. I wonder if they’ll let me hook up my Wii.

Marbles 01 | Marbles 02 | Marbles 03 | Revolution

And, for those who are interested, there are a few more behind-the-scenes technical nuggets in this press release. Audio design for the marbles spots was handled by Statique Sound.