Categories: General

Mekanism Channels Cuteness for BP

Mekanism recently crafted a series of character-driven, flat-shaded 3D spots that leverage the power of cuteness to inject a sense of a playfulness and positivity into BP’s brand. In addition to some lively animation, the spots sport some classy design. Compositions are minimal and balanced without being antiseptic, and the palette is supercharged without being annoying.

Watch Babies | Fuels | Light

Mekanism’s stuff reminds me a little of the spot for Kajeet that’s been riding the airwaves lately. I’m not sure who did that one, though. Any ideas? EDIT: It turns out those were created by Mekanism, too. Neat!

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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