Mekanism recently crafted a series of character-driven, flat-shaded 3D spots that leverage the power of cuteness to inject a sense of a playfulness and positivity into BP’s brand. In addition to some lively animation, the spots sport some classy design. Compositions are minimal and balanced without being antiseptic, and the palette is supercharged without being annoying.
Mekanism’s stuff reminds me a little of the spot for Kajeet that’s been riding the airwaves lately. I’m not sure who did that one, though. Any ideas? EDIT: It turns out those were created by Mekanism, too. Neat!
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