Not to Scale/NATL for British Airways

Sometimes eye candy is okay. Sometimes, in fact, it’s the point. Such is the case in this new National TV spot (produced by Not to Scale) for British Airways.

As the tagline says, this spot is about attractive prices. It makes sense, then, to render the prices as attractively as possible. And National totally nailed it. Each price is a lushly detailed portrait in a different style, but they’re all polished to fit within the British Airways brand.