It’s been a while since I’ve dropped by Amautalab’s site, and it looks like they’ve updated since my last visit. I’m particularly keen on the Tokyo.Now spot, which, from the looks of it, is almost entirely analog.
Normally, I don’t go for stop-motion, especially in the context of motion graphics. It takes years (maybe decades) of practice to do stop-motion right, and when young mographers decide to give it a shot, it usually ends up looking sophomoric and unpolished. (In a bad way, not like in that hipster, anti-aesthetic, “it’s supposed to look like shit” way. Although that’s often the excuse they give.)
But Amautalab has built vibrant vignettes infused with whimsical typography that are packed with charm. Each scene is well-crafted without threatening Amautalab’s inner child. Nice job.
Mad propage to Chris Martz.
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