XYZ and Bitstate for Havaiana’s

XYZ and Bitstate (both on The Ebeling Group‘s roster) have created two more spots for the Havaiana’s campaign. (We posted the Three Legged Legs addition a while back).

Watch XYZ’s spot | Watch Bitstate’s spot

All the spots in the campaign use electric, candy-coated palettes to paint dreamlike worlds that we tour from a foot’s point of view. It’s a fun concept, albeit a little constraining at times. I think it works, though, especially with the sudden jumps to live action (a.k.a. “reality”) at the end of each spot.