Fulltank recently created a beautiful spot for the Zune Arts Films campaign entitled “Dogfight,â€? the first of many done so far to break out from the internet and be shown on television. This piece seamlessly combines many mediums in a way that only a motion graphics piece can do. I had the opportunity to talk with both Fulltank and 72andSunny, the agency behind the campaign, to get a perspective on how a project like this comes to fruition.