Digital Kitchen “Raw Deluxe”

I refuse to comment on the fact that Digital Kitchen’s new “Raw Deluxe” is for Zune. Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.

Now, with that out of the way, feast your eyes on all the lush textures and moody lighting that make this spot feel simultaneously elegant and edgy. Unlike the Zune Arts stuff, this is a product-centric video that would probably be great in retail environments with or without sound. (The soundtrack is very nice, though; it’s be shame to see it without the music.)

It’s simple. It’s subtle. It’s engaging. I dig.