Categories: General

Psyop: Guinness “Dot”

Beautiful transitions and lush compositions make this Guinness spot from Psyop worthy of repeat viewing. As with much of Psyop’s work, this spot also uses narrativeâ€”albeit in a fairly subtle mannerâ€”to move the viewer along from vignette to vignette with a sense of purpose.

NOTE: If this post looks familiar, it’s because it was live for about a day before I took it down at the agency’s request. We swapped out the old, cruddy YouTube video with this new QT directly from Psyop.

Watch “Dot” | Full credits

Thanks for the tip, Stephen!

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.