Lobo for Zune

Now I know this isn’t the first Zune related post we’ve made here at Motionographer towers, far from it. But before you groan, close your browser and go and do some work (God forbid) this is a Zune project with a difference…

Zune have charged Brazil based mograph impresarios Lobo with the task of creating this film which will be pre-loaded and live on every new Zune purchased, from here on in.
“The goal of the animation was to express the experience of sharing through innovative design and irreverence. When you give, it will eventually come back to you”, so stated by Lobo’s press release.

When i first saw this, i wondered whether it missed some of the eclecticism and anarchism i tend to associate with Lobo’s work. In short, i never know what to expect from them. And i love this about them. But then it struck me: Here’s a piece that has to speak to all consumers, in all markets, transcend all language barriers and communicate the essence of what Zune stands for. Now that’s a huge ask, and i think Lobo have pulled it off in fine style.

On my first viewing I ‘got’ radio, music, sharing and connectivity. And i think this pretty much sums it up (Please anyone let me know if I’ve missed any finer points of the intended messaging).

I think this project and the whole Zune venture sums up the huge leaps of faith (and cash) Microsoft have been willing to motion graphics and its ability as a medium to communicate their message. And that’s good news for all of us…

Thanks to Armando for the tip!