Categories: General

Psyop/Stink: Adidas “Zheng Zhi”

As a follow up to “Together,” Psyop and Stink created “Zheng Zhi” for Adidas. Like it’s predecessor, “Zheng Zhi” uses crowds of hand-drawn people to convey China’s solidarity and non-threatening nationalistic pride for the upcoming Beijing Olympics. Unlike “Together,” this spot mixes narrative and metaphor to create a more poetic effect that borders on epic.

Full credits

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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