Categories: General

Adidas: Adi Dassler

This microsite tells the story of Adi Dassler, the man behind Adidas. It’s a tenderly crafted project full of texture and warmth that builds a kind of branding mythology around Adidas. Works for me.

HINT: After the intro, click Watch the Film in the lower-left to…well… to watch the film.

The animation was directed by Stink’s Martin Krejci, and the site was built by 180 Amsterdam Digital.

Thanks to Lyall Coburn for the tip!

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.