Buck: Toyota “Through the Roof”

Buck recently posted a fun new spot for Toyota entitled “Through the Roof.” I love how the depth of field effect creates the sense of miniaturization—which, it turns out, was not an “effect” at all.

Buck worked with Merritt Productions, who created an elaborate miniature set on which most of the spot was shot. Pretty amazing. Buck also brought on CG vehicle experts Sway for the car shots, and they rocked every one of them.

Don’t miss the making of video. I like what Ryan Honey says about Buck being media agnostic, about using whatever tools and processes make sense for a project. Reminds me a bit of Shilo’s “design infused storytelling” mantra. Many of the Cream O’ the Croppers think the same way. It’s not so much about software or skills; it’s about vision and follow-through.