Pontiac G8 Gets the Spy Hunter Treatment

I burned through stacks of quarters playing Spy Hunter as a kid. Someone at Pontiac’s marketing department knew that, and they commissioned this slick spot catering to my demographic’s sense of nostalgia. Spot on viral marketing there.

For an action spot, the camera work and editing are a little uninspired. But I dig the concept so much, I’m willing to overlook the lack of effervescence.

I have no idea who created this project. Any help would be appreciated. I do know that the soundtrack is based on the legendary “Peter Gunn” theme, composed by Henry Mancini (also responsible for the “Pink Pather” theme).

UPDATE: Thanks to a little help from the comments, it’s been revealed that Sway directed this spot. In the realm of CG car adverts, they reign supreme. You may remember that they handled all the vehicles in the recent Toyota “Through the Roof” spot directed by Buck. In the making of video for that project, Sway shows off their custom driving simulator that use to control their virtual vehicles. Amazing.