More Fallon, More Sony

Fallon’s latest (over-hyped) project for Sony follows a familiar formula: Take an urban setting, flood it with something that would otherwise be unremarkable and set it all to some nice music. First it was rubber balls in San Francisco, then it was paint in Glasbow, followed by some controversial bunnies in New York and now… foam in Miami.

The first three spots were for Sony’s Bravia campaign, but this latest advert is for Sony’s digital imaging line (i.e. cameras and camcorders). Unfortunately for me, I lost interest after “Balls.” All of the spots attempt to create a sense of wonder by staging experiences that would be—by anyone’s admission—utterly awesome to see in person. The only trouble is that about 90% of the wonderment gets lost in the translation from reality to screen. Instead of childlike awe, I only feel a vague sense of regret that I wasn’t in Miami when they were shooting this.

Working on credits. Any help would be appreciated.

Linkage

Fallon
Behind-the-foam production stills