Psyop’s latest for Haagen Dazs is a compact tale of unrequited love set to an operatic soundtrack. I kinda wish this was a :60 instead of a :30 spot, though. The voiceover feels rushed, like putting the check down before asking if I’d like dessert and a cappuccino (yes, thanks).
The close-up of the bee approaching the stamen makes up for it a bit, though. The whole scene is charged with a palpable eroticism and sense of expectation. Then the wind comes along for a mighty cock block. (It’s just jealous because no one likes it.)
Also note that the gold inlay on the flower petals echoes a similar gold pattern on the bee’s forehead—a subtle suggestion that these two organisms were destined for each other. I love details like that.
Also available on YouTube | Full credits
The metaverse can unite performers and fans from around the world, all through real-time rendering…
Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…
The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…