Royale: Jet Blue

Since their epically rad animation for Flaunt and Diesel, there’s hasn’t been much news from LA-based Royale, the studio formed by ex-Exopolis CD Brien Holman, animation superhero Jayson Whitmore and EP Jennifer Lucero about a year ago. But they’ve been busy, and the first of their fruits is this Jet Blue campaign for agency JWT.

There’s more to these spots than you might catch at first glance. In addition to the fluid interplay between live action and graphics, the spots are bubbling with little details: typographic nods to Metallica, a Cupid arrow piercing the heart of a lover and wisps of smoke from Mr. Hot Stuff’s thumbs, to name a few. But more important than these details is the consistent look and feel of the design and animation that echoes the preexisting print work and unites the campaign.

Royale promises there’s more work coming our way soon. Stay tuned for details.

Credits
Client: Jet Blue
Project: “Happy Jetting” (:60)
Airdate: May 2008

Agency: J. Walter Thompson, New York
Executive Creative Directors: Con Williamson, Jeff Bitsack
Art Director: Grant Mason
Copy Writer: Josh Bogdan
Producer: Drew Lippman
Business Director: Kristina Lenz
Account Manager: Alex Morrison

Production Co.: RSA Films, Los Angeles
Director: Johan Renck
DP: Claudio Miranda

Design/Animation: Royale, Los Angeles
Creative Directors: Brien Holman, Jayson Whitmore
Executive Producer: Jen Lucero
Producer: Anne Hong
Designers: Brien Holman, Kyle Smith
Animation: John Robson, Patrick Scruggs, Greg Reynard, Nick Baquero, Kevin Tonkin,
Rotoscope Artists: Viviana Kim, Maura Alvarez, Lance Ranzer, Jenn Epstein, Vinh Nguyen, Scott Baxter, Mattanah Yip

Editorial: Mackenzie Cutler, New York
Editor: Mike Colao

Finishing/Post: Company 3, New York
Film Colorist: Tim Masick,

Music: “Mr. Blue Sky” Electric Light Orchestra

Audio Post: Sound Lounge, New York
Sound Mix: Tom Jucarone,