Like their recent project for the Webbys, DK’s work for the Seattle International Film Festival is varied in style and tone. Each of the four videos they’ve put online builds on a simple concept bolstered by just the right level of panache.
The trailer cleverly inserts the “New” icon into films featured at SIFF. As is often the case in DK’s work, the dance between editing and music is beautifully choreographed. They also did a bang-up job integrating the logo into existing footage. (The guy in the rabbit suit was a memorable moment.)
The other three bumpers metaphorically break down the process of creation as Incubate, Grow and Done. I can’t pick a favorite, but I love the way that the sticker graphic is presented in each. DK knows how to have fun, and thankfully SIFF and agency WongDoody let them cut loose on this project.
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