This new advert for HP’s TouchSmart PC from Psyop is full of verve and sophistication. Instead of aiming for photo-realistic CG, agency Goodby, Silverstein & Partners and Psyop opted for a more gestural approach that uses abstract imagery and computer interface elements, creating a look that values magical playfulness over hi-tech seriousness.
Big thanks to Byron Slaybaugh for the tip!
Credits
Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman / Creative Director: Rich Silverstein
Creative Directors: Rick Condos, Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter
Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick, Psyop
Executive Producers: Angela Bowen, Neysa Horsburgh
Producers: Sara Mills, Blythe Dalton, Luisa Murray
Associate Producer: Tarun Charaipotra
Lead Flame Artists: Jamie Scott, Aska Otake
Flame Artists: Tim Farrell, Peter Amante, Joe Wenkoff
Technical Directors: Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita
Animation: Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin, Andy Hara
R&D: Andreas Gebhardt
Lighting: Andy Hara
Tracking: Joerg Liebold, Jeen Lee, Chris Hill, Steven Hill
Roto: Leslie Chung, David Marte, Alejandro Monzon
Design: Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders Jake Sargent, Ron Kurwin
Storyboards: Josh Wiesenfeld
Editors: Cass Vanini, Brett Goldberg, Brett Nicholetti
Director of Photography: Crille Forsbaerg
Line Producer: Michael Schlenker
Final Music: Sejong Soloists
Vivaldi’s Four Seasons, Summer
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Executive Producer: Scott Ganary
The metaverse can unite performers and fans from around the world, all through real-time rendering…
Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…
The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…