Categories: General

Jonas Odell: Ida Maria


Music Video Master-Craftsman, Jonas Odell (co-founder and director at Film Tecknarna) teamed up with Nexus to deliver this high-energy, pop-art inspired video for Norwegian rocker Ida Maria.

This video for “Better When You’re Naked” picks up right where last year’s for The Hours left off. Where the Hours piece was fueled by a theatrical fusion of Damien Hirst vernacular; this one calls upon other Pop icons (namely Warhol with a bit of Barbara Kruger). Despite the fact we’ve all seen many mograph pieces that call upon the devices used in this video, Odell has nailed it. There is a perfect blend of confident precision and innocent, rawness that just feels “right.”

Matt Lambert

NYC / London

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