W+K & Tokyoplastic’s Bundle for Nokia Music

Posted by Matt Lambert


W+K London’s recent campaign for Nokia, “Music Alrighty” has a been the source of a handful of strange pieces of work. To start, Tokyoplastic completed two spots (produced by Picasso Pictures) entitled ‘Lips vs. Mindreader’ and ‘Pop
Princess vs. DJ’. Textbook Tokyoplastic quirk, but perhaps watered down with a splash of client constraints? Regardless, a nice way to kick off the weekend.

To drive the campaign home, W+K also built this entertaining site to run with the campaign. Although we don’t often cover interactive work, this is a piece worthy of a few minutes of digging!

Credits:

Production Company: Picasso Pictures
Director: tokyoplastic
Executive Producer: Jane Bolton
Producer: Jane Bolton
Agency: Wieden + Kennedy
Creative Directors: Matt Gooden & Ben Walker
Art Director: Ida Gronblom
Copy Writer: Fabian Bergund
Agency producer: Jon Chads
Post Production: Finish TV
Editor: Sam Lanyon Jones
Sound Design: Andrew Cope

Music ‘Lips Vs Mindreader’
Title Track: ‘Punk Rock Version of God’
Artist: The Freelance Hellraiser (real name Roy Kerr)
Publisher: Universal Music/Bluesky/Big Life
Record Label: Brightside/Sony Bmg
Music Co: Damunki
Producer: Pim Aldridge

Music ‘Pop Princess Vs DJ’
Artist: Roy Kerr and Anu Pillai
Music Co: Damunki
Publisher: Universal Music/Bluesky/Big Life
Record Label: Brightside/Sony Bmg
Writers: Anu Pillai and Roy Kerr
Producer: Pim Aldridge

Musical Might Website:

Agency: W+K, London
Art Direction: Ez Blaine
Site Development: Firstborn
(awaiting additional credits)

About the author

Matt Lambert

/ www.dielamb.com
NYC / London
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5 Comments

ochyming

Awesome, top notch animation.
✭✭✭✭✭

But is this effective [wouldn’t make me buy a thing!, but WHO cares? I watched 2x!]?

Frozensmokeprod

So…………what are they trying to sell here. Headphones, because the 2 seconds at the beginning shows the product. Don’t get me wrong this is an excellent spot, But wouldn’t want to have the nokia’s in the spot more. And there is only one Mp3 player. But Great motion spot.

monovich

I thought the website was much more interesting than the spots themselves. Technically they were cool; the design was cool, the devices were cool, but the direction seemed to just alternate between them hovering there sprouting new gizmos, which wasn’t very engaging. I kept waiting for something to happen and it never did.

woody

Hi. What soft are using for 3D modeling and 3D animation? thanks.

hairgami_Master

Nice work, but it has some issues in my opinion (though they don’t strike me as the kind of stuff clients normally complain about). My main 2 issues are: The headphones are the most dynamic looking gizmos I’ve seen in awhile, but they have no character. They never move- these guys should be “Dance Fighting” like Westside Story! They should be circling each other, looking for an opening, but they’re content to just sit there for some reason. Secondly, why is the camera work so dull? It dollies around at a snails pace while the music and inspector gadget effects go nuts. It does not fit with the spot at all.

2 Small Ones:
The scratching effect is totally lost because there is no hand or device spinning the record (that I saw on the first pass at least).
The tokyoplastic that I saw a few years ago had a nice “hyper-real” rendering style. That becomes difficult to maintain when you have what I’m sure the client specified as “photo-real” CG phones. So they had a dilemma: Either their work becomes “photo-real” or it doesn’t blend well. I feel like they were fighting the aesthetic between the two; the headphones were styled in a difficult nether region somewhere between photo-real and stylized.

Anyway, close to really nice, but I’m afraid it’s a bit uneven. Sorry, TokyoPlastic. I work with another (ahem!) mobile vendor and know how particular they can get about their phones. I hope they didn’t kill you on this one. Could have been spectacular.

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