W+K London’s recent campaign for Nokia, “Music Alrighty” has a been the source of a handful of strange pieces of work. To start, Tokyoplastic completed two spots (produced by Picasso Pictures) entitled ‘Lips vs. Mindreader’ and ‘Pop
Princess vs. DJ’. Textbook Tokyoplastic quirk, but perhaps watered down with a splash of client constraints? Regardless, a nice way to kick off the weekend.
To drive the campaign home, W+K also built this entertaining site to run with the campaign. Although we don’t often cover interactive work, this is a piece worthy of a few minutes of digging!
Credits:
Production Company: Picasso Pictures
Director: tokyoplastic
Executive Producer: Jane Bolton
Producer: Jane Bolton
Agency: Wieden + Kennedy
Creative Directors: Matt Gooden & Ben Walker
Art Director: Ida Gronblom
Copy Writer: Fabian Bergund
Agency producer: Jon Chads
Post Production: Finish TV
Editor: Sam Lanyon Jones
Sound Design: Andrew Cope
Music ‘Lips Vs Mindreader’
Title Track: ‘Punk Rock Version of God’
Artist: The Freelance Hellraiser (real name Roy Kerr)
Publisher: Universal Music/Bluesky/Big Life
Record Label: Brightside/Sony Bmg
Music Co: Damunki
Producer: Pim Aldridge
Music ‘Pop Princess Vs DJ’
Artist: Roy Kerr and Anu Pillai
Music Co: Damunki
Publisher: Universal Music/Bluesky/Big Life
Record Label: Brightside/Sony Bmg
Writers: Anu Pillai and Roy Kerr
Producer: Pim Aldridge
Musical Might Website:
Agency: W+K, London
Art Direction: Ez Blaine
Site Development: Firstborn
(awaiting additional credits)
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