This mind-bending spot from Israeli studio Gravity has a campy, almost cartoonish quality that pumps heaps of fun into a technically challenging project. Some production bits from Gravity:
Two of the actresses were modeled based on photos. The cloths shots were done using Syflex. We combined simulations with blend-shapes and other deformers for tweaking some shots.
The cracks were a combination of textures, hand animated and BlastCode driven debris on a rotoscoped model of the atress.
Also check out this making-of video for some nice shot breakdowns.
Title: Cereals Pillows
Client: Unilever
Director:
Yariv Gaber
Ad Agency:
SAATCHI & SAATCHI Tel Aviv
POST PRODUCTION
Post: Gravity VFX & Design
Vfx supervisor: Ilan Bouni
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