So Super Bowl XLIII has come and gone. That doesn’t mean we should overlook one of the few commercials that premiered during the big game that actually had something to do with football.
Motion Theory’s ‘Run’ takes viewers on a journey through the “other” season of NFL running back Darren McFadden. It follows him through the combine, the draft, training camp, practice, and then the opening game of the season. Directed by Mathew Cullen, who has an impeccable eye for detail, the spot is chock full of layers that build around the NFL star. Cullen and the Motion Theory team, led by Senior Art Director Kaan Atilla and VFX supervisor Bryan Godwin, had a very tight schedule to create the evocative, layered journey that highlights all the work and preparation that goes into a great NFL season.
Also, big congratulations to Mathew for winning the Grammy last night for Short Form Music Video Director.
The metaverse can unite performers and fans from around the world, all through real-time rendering…
Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…
The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…