Categories: General

Santa Maria: Ronald McDonald House

Hornet Inc.’s Santa Maria built a mixed media playground for the Ronald McDonald House and agency Leo Burnett in this 2’38” spot.

2D, 3D, stop-action, claymation, practical, digital—there’s just about everything in here. My favorite moments are the bursts of cheerful, hand-hewn type.

I’m fairly certain folks will be divided over this one: half feeling that it’s a happy ensemble of imagery, the other half feeling it goes a bit too far. Personally, I like it, and I think it works. It’s as if an entire morning of Saturday cartoons from my childhood has been condensed into an elaborate nugget. It’s warm, earnest and pure.

Watch the making-of video

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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