Psyop delivers for UPS: “Gladiator”

Psyop delivers “Gladiator”, the first spot of a meticulously crafted, corrugated cardboard campaign for UPS. Three additional ads will blaze the motion trails in May. Stay tuned…

PROJECT
UPS Cardboard, Gladiator TV

CLIENT
The UPS Store

AGENCY
Doner
EVP Account Management Director: Greg Gerfen
VP Account Director: Julie MacDonald
Executive VP, Director of Integrated Production: Sheldon Cohn
EVP/Chief Creative Officer: Rob Strasberg
Creative Director: Karen Cathel
VP, Creative Director: Jimmy Kollin
Senior Copywriter: Michael Gorelic
Art Director: Andrew Wright
Producer: Laurie Irwin

PRODUCTION COMPANY
Psyop
Creative Director: Eben Mears
Executive Producer: Lucia Grillo
Producer: Lydia Holness
Associate Producer: Kay Chen
Assistant Producer: Beki Gibney
Design Team: Ben Chan, Arisu Kashiwagi, Jungeun Jaye Kim, Kitty Lin, Helen Choi
Lead Technical Director: Tony Barbieri
CG Animation: Jordan Blit, Pat Porter, Gooshun Wang, Ian Brauner, Pete Devlin, George Smaragdis
CG Modeling: Lee Wolland, Soo Hee Han, Tom Cushwa
CG Lighting: Marco Iozzi, Andreas Berner, Anthony Patti, Helen Choi, Shu-Chen Lin, Russ Wootton
Flash Animation: Jared Deal
Technical Consultant: Thomas Goddard
FX: Miguel Salek
Lead Compositor: Molly Schwartz
Compositor: Manu Gaulot, Dana Schechter

LIVE ACTION COMPANY
Tool of North America
Director: Tom Routson
Executive Producer: Jennifer Siegel, Brian Latt
Line Producer: Jeff Tanner
Production Designer: Peter Benson
Director of Photography: John Schwartzman

EDITORIAL
The Underground

EDITOR
Psyop: Cass Vanini, Graham Brennan

COLOR CORRECT
Postique
Producer: Mike Digel
Colorist: John Cathel

MUSIC COMPANY
Elias Arts
Executive Producer: Dave Gold
Producer: Kala Sherman
Composer: Nate Morgan

SOUND DESIGN COMPANY
Elias Arts
Producer: Kala Sherman
Sound Designer: Dean Hovey

SOUND MIX COMPANY
Sound Lounge
Mixer: Peter Buccellato