I love it when everything falls into place, when the hot potato is passed elegantly from hand to hand along the creative chain. When it works, it looks something like this new spot for Sprint, created to launch the broadcast portion of a campaign masterminded by Goodby, Silverstein and Partners.
Continuing along the vein of their previous Sprint work, Superfad rocked the graphics tip in this anthem. The engine of this thing is its impeccable timing—the voiceover, visuals and sound design (Human) move at a confident click that delivers punchlines with tick-tock surety.
The density is just right: enough to justify repeat viewing, but not enough to make you scratch your head.
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