beeple: subprime

beeple (Mike Winkelman) created “subprime” as a visual response to Americans’ tendency towards over-consumption, but instead of making his argument with charts and graphs, he simply shows the fictional progression of upgrades at a single homeowner’s site.

It’s obviously not to be taken too seriously—just a light jab at the housing crisis—and that’s another reason I like it. The rotating visuals and bouncy electronic soundtrack (music by Nobot) create a hypnotic effect that underscores the film’s ironic message to build more, think less.

Now if you’ll excuse me, I need to finish off the west wing of Motionographer Manor. It’s going to be faaaabulous…