Categories: General

Interview: Capacity “Upgrade + Mobilize”


In the words of Capacity’s Ellerey Gave, “Before we became designers and animators and communicators, we were painters and illustrators and dreamers.”

Over the course of the last year and a half, Culver City-based Capacity has been working on an in-house short film while juggling client projects for companies like NBC, Cartoon Network and Toyota.

At long last, “Upgrade + Mobilize” is ready for the masses, and it’s definitely worth the wait. Mixing inspiration from Asian animation and art with their own polished aesthetic, Capacity has created a high energy, two and a half minute preamble to an epic battle of good vs. evil backed by beautiful audio from Plaid.

Motionographer was fortunate to get an advance interview with Ellerey about “Upgrade + Mobilize.” Check it out, along with some process work showing the development of this ambitious short film.

Read on…

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

Recent Posts

Why Real-Time Rendering is the Key to Live Metaverse Experiences

The metaverse can unite performers and fans from around the world, all through real-time rendering…

1 year ago

Our Top Ten Most Viewed Quickies of 2022

Title sequences, music videos, festival titles and brand announcements; it's time to revisit last year's…

1 year ago

Versus + CBS Sports – Five Days to Air

The Versus team are wokring with CBS Sports to produce animated segments for NFL today.…

1 year ago

The New Motionographer… Coming Soon!

Carlos El Asmar teases changes to Motionogapher.

1 year ago

Test

2 years ago