Lifelong Friendship Society crafts an existential allegory of angst for One Eskimo in a new music video, Givin’ Up. With a finely tuned color-palette, minimal illustration style and expressive animation, they tell an emotionally charged story of an abstract character that journeys through puzzle-like scenes of conveyor belts, revolving doors, and an ever-changing landscape of new challenges. Is it a game? Is it work? Can he keep going? Will he just give up? The two-man team of Creative Director / Designer Travis Spangler and Animator Sid Seed made quite a strong short film for One Eskimo, responding to the emotion in the song and coming up with a cohesive vision that fits its mood of melancholy and frustration.
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