Director Edouard Salier and production company Paranoid US deliver another amazing football themed spot in time for the World Cup. This time working for Coke, they tell a story in almost mythic grandeur of a boy’s quest for a personal and unique celebration. The spot elegantly shows the spirit of the game and isn’t too blatant in it’s delivery. Kudos to Coke for once again trusting in their audience to have some intelligence.
Oh, if anyone is interested, the track is by K’naan
Coca-Cola “Quest”
Global Brand Director – Shay Drohan
Project Lead – Emmanuel Seuge
Creative Excellence -Jonathan Mildenhal
Agency – SANTO, Buenos Aires
Creative Directors – Sebastian Wilhelm, Pablo Minces
Art Director – Maximiliano Anselmo
Copy Writer – Pablo Minces
Producer – Ezequiel Ortiz
Account Director – Ignacio Diez
Planner – Martin Cole
Production Company – Paranoid US
Director – Edouard Salier
Executive Producers- Claude Letessier, Cathleen O’Conor
Flame Artist – Christophe Richard
Flame Assistant – Amandine Moulinet
Producer – Anne Lifshitz
Graphic Designers – Yué Wu, Corentin Rouge, Marthe Salier, Damien Martin, Julien Michel, Xavier Reyé, Florent Gombeau
Post Company – Digital District
Post Supervisor – Peggy Tavenne
Executive Producer – David Danesi
VFX Artists- Marc-Thomas Cave, Jean Lamoureux, Thomas Marque, Florian Rihn
Modeling – Jimmy Cave
Animation – Romuald Caudroit, Remi Gamiette, Margaux Durand-Rival, Nicolas Dabos
Lighting – Nicolas Belin, Nicolas Vion
Audio Company – X-Track
Mixer/Engineer – François Roy
Executive Producer – François Roy
Track Artist – K’NAAN
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