Mothership is back. Directors Dael Oates and David Rosenbaum —in collaboration with Goodby Silverstein & Partners— have joined forces to create the studios latest spot, Firsts. The ad displays an elaborately choreographed domino effect that, one by one, topples the world’s technological and cultural “firsts.” While visual effects were contributed by Mothership’s sister facility, Digital Domain, Oates and Rosenbaum, who do not regularly direct as a duo, came together to handle this complex and ambitious project, which includes all live-action and the digital integration of hundreds of all-CG elements.
UPDATE: The previously featured video has now been swapped out with an extended :60 version.
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