Barcelona-based trio, Physalia, was recently given the opportunity to create the opening titles for MADinSpain 2010 (MAD MXX).
After having a chance to see the titles premiered live and catch up with the guys behind Physalia (Pablo Barquín, Marcos Coral and Mauro Gimferrer), I can honestly say that both the titles and the ethos behind the collective embody the spirit that will continue to push this industry forward. Done on a shoe-string budget but with an emphasis on experimentation, the titles follow suit with some of the other great collective-launching pieces of the last few years.
Though I like the look of the titles, it’s not their aesthetic that excites me as much as it is Pysalia’s approach to process and creative enthusiasm.
In times of economic restrictions and an a over-saturated European marketplace, this group has a lot of odds against them. This has not stifled, but rather given birth to a spirit of experimentation in their studio. Building their own rig, with a scanner developed by Kyle McDonald, they injected their own DIY touch creating a digital piece with a very personal touch.
Their also currently in the process of fabricating their own real-time motion control system proving that there is not excuse to not just “make it happen”.
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